Cécred

The pitch for Cécred, per Beyoncé: a line built to fix real problems and work so well that even folks who can't stand her music still reach for it. Her words, basically: because it works, haaaa.

Beyoncé on building Cécred

Beyoncé graces the cover of i-D. 📸: Blair Caldwell

Beyoncé i-D cover

The people who can't stand Beyoncé's music still using Cécred is the goal she set for herself, haaaa. She's clear on where she sits with the brand too: founder, visionary, sole investor, and not the face or model for it.… Mehr anzeigen

Beyoncé on building Cécred

The funniest part of CÉCRED for Beyoncé is that it works regardless of how you feel about her music. She's the founder, visionary and sole investor, not the face or model, and she had a vision to build something that… Mehr anzeigen

Beyoncé on building CÉCRED

Beyoncé covering a special i-D edition for CÉCRED, and she looks gorgeous. That face card never declines.

Beyoncé i-D CÉCRED cover

Beyoncé looks gorgeous in a new photo from the Cécred launch event in the UK.

Beyoncé at Cécred launch UK

Beyoncé showed up for the CÉCRED x Space NK launch in London and her appearance was actually notable

CÉCRED is officially making its UK retail debut exclusively through Space NK, a move marked by Beyoncé delivering a speech at the brand's launch event in London today. The moment was framed as sharing culture with the… Mehr anzeigen

Cécred dropped the Restoring Lash & Brow Builder, a $48 serum that’s tested to deliver 1.4x thicker, denser lashes and brows in 45 days.